Mainstream media promise us weight loss, then sell us magazines, gym memberships, exercise videos, and countless gadgets. And we fall for it. We buy those things. We lose track of this one simple fact: the only way to lose weight is with the right nutrition and lifestyle habits.
Magazine articles tantalize us with tips about weight loss from this celebrity or that. They seduce us with the regimes that work for some other person. They cause us to fantasize about being slim with a report about a new diet fad.
Gym memberships and exercise videos are products that we know are healthy. Exercise is crucial for optimal health. But, exercise per se does not make us slim (see Time Magazine, Precision Nutrition). It does, however, make us hungry. Gyms, and others, sell us “exercise” in some way, but exercise is not weight loss. Without the right nutrition and lifestyle habits, weight loss will not result from exercise.
Gadgets for weight loss come in many varieties. Some encourage exercise of a particular kind, some assist with reporting on food consumption. Still, the gadget that we buy is a step too far removed from what causes weight loss.
Nothing sold to us by mainstream media is the one thing that we need to lose weight. We need habit change.
Mobile technology is a new way to learn better habits. It’s the future of dieting.
Now, it’s possible to have a nutrition coach in your pocket or purse. It can guide you, in a judgement-free way, like an always-present food-savvy guardian angel. It knows the best nutrition and lifestyle choices. It can keep you accountable to your new life system.
Paduin is the first of these mobile technologies. It’s a nutritionist in your phone. It gets to know you, then, bit by bit, it changes your food and lifestyle habits.
Paduin provides the habit change that not one of those other products does. It provides the one thing that is essential for weight loss: the right nutrition and lifestyle habits.
Paduin’s crowd funding campaign is the only way to get the app until mid-2014. Act quickly to get your copy.